This packaging design is a passion project where I had to redesign packaging for an existing brand. Keeping the target audience in mind, I wanted to make an interactive packaging design that could be used in multiple ways. The goal is for the design to be sustainable for the environment while giving the consumers something that they could use again after the treats are all gone.
Skip to Final DesignI started by figuring out how I wanted the box to look. Playing around with different box styles gave me an idea on what I wanted to do.
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The first step was to create die lines. This took a bit of work since I had to print, cut, and test every time I changed something in the file.
Overall, it took me several hours to get to a point where I am happy with the results.
I tested the prototype by putting the boxes inside the carrying case and putting cookies inside the boxes. I made sure that every box would fit six cookies and that they would close completely without needing any adhesive for ease of use.
Once the final die lines were done, I had to think of the design to put on it. I have three concepts for both the outside and the inside boxes.
The first design concept leaned more towards looking like a cookie. The bottom of the packaging will have a perforated paper craft with a cookie character to make it more interactive and interesting for children. The inside boxes are simple with a faint cookie pattern all over them.
The second design was more playful with the cookie character having a full body design and playing with a kite. I did not include the paper craft in this design to make it more simple. I have added the cookie character into the design of the inside boxes, and I changed the colour to a more pastel version of the colours from concept 1.
The third concept is a mix of the two concepts with the cookie design on the top of the box and the rest of the box being blue. I made the darker blue more saturated in this one compared to the second design since more saturated colours catch the eyes more.
The papercraft and the cookie character were included in this one. The inside boxes had the full body of the cookie character with a faint cookie pattern all over the box. The colours are darker than in the second version.
When digitizing, I made sure that the design had a bleed to account for any cutting errors that may occur, making sure that the die line, perforation line, and score line were also marked.
The overall feedback was that the majority of the people I showed this project to liked it. They liked the more illustrative approach this design had in comparison to the original packaging. They also liked that the boxes are fully recyclable and can be used in different ways after the boxes are empty.
The final version is a carrying case that has three boxes inside. It was made for easy carrying, especially for kids. The three boxes inside are for ease of serving. For example, when packing kids’ lunch boxes, they could just grab a box from the carrying case and put it inside. All the components can also be used as gift boxes, or as a pencil holders with little modification, such as cutting one side off the boxes, and the handles of the carrying case. The bottom of the box has a character that is perforated, so the kids can pop it out, glue it together, and play with it.
I made a poster to show all the elements of the project and what the final piece looks like. Due to the bad lighting in the original image, I had to digitally add the design onto the prototype.
Over a year later, I changed the inside boxes to have different variations of the cookie character.
