This project is a passion project to redesign an existing logo. Meow Tea is a cat-themed cafe in Ottawa. They’ve been open since 2019. The goal for this project is to make a logo that would work for
multiple things, such as signs, merchandise, cups, hats, and even neon lights for in-store decorations, along with following the cat theme the cafe is all about. I wanted the logo to be appealing to its target audience while being simple and readable in any format.
The first round of sketches consisted of dropping the designs I could think of, and I picked my three favourite ones to expand more on in the next round of sketches. I wanted the design to be simple and readable as a cat-themed cafe. The three that were picked were numbers 1, 13, and 29.
The second round of sketches were different variations of the three designs selected from the first round of sketches. I have played with different text placements and filled in spaces. Ultimately, I chose to continue working on numbers 18 and number 23.
After the sketches are done, I proceed to digitize the designs. I played around with the position of the text and the typefaces. On the top right of the images, there are different variations of the main logo design that I thought could also work.
The feedback I got for this was that the majority preferred the text to be in the title case rather than capitalized. They also preferred text design 1 to not be on a curve, while design 2 had a majority voting for it to be on a curve to follow the design.
To show the warmth of the tea, coffees, and baked goods that they serve.
To show that they are selling things that are both warm and cold since purple is a mix of warm and cool colour.
A relaxing colour that is reflective of the hot and cold items they are selling.
Eye-catching, and it shows the warmth of some of their products.
Colour of coffee.
It represents the cold items they are selling, such as their milk teas.
I also included other variations for the type arrangement at the bottom of the page to give more options.
The majority liked the combination of the purple and teal colours, but they suggested making the less important parts purple, and the important ones teal. They mentioned that it would catch the eyes more if all the major parts of the design were in a darker colour.
There were two final versions of this logo. They both use the same colour palette. They are readable in colour, black and white, small, and reversed.
Since the first design is my favourite one, I created multiple mock-ups featuring it. It also comes with a branding guide.
View mockup attributions
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Mug: Image by Vectonauta on Freepik
